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Saturday, October 22, 2005

Reverse Engineering 9-11

The Richmond Times is reporting:

"The new system lets the city target calls to residents during disasters, whether to a neighborhood where a gas main has broken or an entire city when a tropical storm floods streets and washes away bridges."

So what exactly is this system, they use databases to target calls from a subject index. The system was tried out yesterday when 13,500 residents of Richmond were called, to inform them about heating assistance that the city is offering. The data base that was used was from their social service records, and they targeted residents that would most likely benefit.

What happened when the phone rang was the resident received a taped message from Mayor Wildler, telling them to get down and apply.

We can't help to think that something good my have evolved from the idea of telemarketing. It seems to be based on the same principle. Has good evolved from those obnoxious calls, and now in a new form could even save lives? At least many Richmond residents will stay warm while, we consider the implications.


At 9:34 AM, Anonymous Anonymous said...

This is awesome! Thanks for reporting this. It is great to find a good use for those telemarketing tools and what a powerful tool this is!


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